Every agent will tell you they market your home. Almost none of them will tell you what that actually means, which is convenient, because for a lot of listings it means a sign on the lawn, whatever photos the phone took, and an MLS® entry typed in ten minutes.
This page is what a Hamel Realty listing actually gets, why each piece is there, and what I will not do. You can check most of it yourself on a live listing before you ever call me.
The first showing happens on a screen
By the time a buyer walks through your front door they have already decided your home is worth an hour of their Saturday. That decision was made on a phone, in a few seconds, against a scrolling list of alternatives.
So the question is not really “how will you market my home.” It is: when a buyer sees your house next to eleven others, does yours look like the one worth driving to? Everything below exists to answer that.
What every listing gets
Not a menu. Not a package upgrade. This is the standard, on every property I take, whether it is a starter home in Silverwood or an acreage out the Keswick.
| What | Why it is there |
|---|---|
| Professional photography | Not phone photos. The first impression lasts about as long as a thumb swipe, and it is the single highest-leverage thing on this list. |
| Matterport 3D tour | A buyer in Calgary or Kingston can walk your house at midnight before booking a flight. In a market where a real share of demand is people relocating, this is not a gimmick — it is how out-of-province buyers shortlist. |
| Cinematic video | Photos show rooms. Video shows how a house flows — which is what people actually respond to and what social platforms actually distribute. |
| Drone and aerial photography | On rural and acreage properties the lot is half the story, and you cannot tell that story from the ground. See rural and acreage properties. |
| Floor plans | “1,800 square feet” tells a buyer nothing about whether their furniture fits or where the kids would sleep. A floor plan answers the question that stops people booking. |
| Virtual staging where a room needs it | An empty room is hard to read. Staged digitally, it becomes legible — and it is always labelled as virtual. More on that below, because it matters. |
| A description written for a buyer, not a form | Most listing descriptions are a spec sheet with adjectives on it. Yours is written for the person most likely to want the house — and it is the part buyers actually read. |
You do not have to take my word for it
This is the part I would push any agent on, including me. Claims are free.
Go and look at my current listings. Open one. The Matterport tour is on the page — walk through it. The video is there. That is the standard, live, on a real client’s home right now, not a portfolio page of someone else’s best work.
If what you see there is not better than what your home is getting elsewhere, do not hire me.
A recent example: before and after
The sellers on this one asked me not to use their address, which I am happy to respect, so here is the work rather than the postcode.
A Fredericton home came to me needing a fair bit before it was ready to photograph. We went through it room by room and sorted what actually moves a buyer — not a renovation, a preparation. Then I shot it properly, cut a before-and-after so the sellers could see what the changes bought them, and it went to market as a different house from the one I first walked into.
The point of the before-and-after is not the video. It is that the conversation happened at all. Most listings are photographed in whatever state the house is in on shoot day, because nobody wanted the awkward conversation about the front room. That conversation is worth more than any single piece of media on this page, and it is free.
Where your listing actually goes
- MLS® and REALTOR.ca — the foundation, and where most serious buyers still start.
- The major portals, through the MLS® feed.
- My own site, which is the one you are on. It is not a template with a headshot on it — it is the deepest set of Fredericton real estate content anyone in this market publishes, including benchmark prices for all 33 sub-areas, rebuilt monthly. People land here researching and stay.
- Facebook and Instagram, where the video and the stills do the work.
- YouTube. I have run a channel for years — 35 videos and around 833 subscribers as I write this. Some of it is property video and some of it is me fixing an air exchanger, which is a long way from a listing but is the reason people subscribed. It means a new listing goes out to an audience that already exists rather than into silence.
Why this matters more than it did a year ago
Presentation always mattered. It matters more now, and I can show you why rather than assert it.
| Fredericton region | July 2026 | July 2025 |
|---|---|---|
| Sale-to-list ratio | 98.0% | 100.5% |
| Active listings | 788 | 660 |
| Months of inventory | 3.1 | 2.2 |
| Median days on market | 28 | 24 |
A year ago the typical Fredericton home sold slightly over asking. Today it sells about 2% under. Buyers have 788 properties to choose from instead of 660, and they are negotiating. In that market the gap between a listing that presents well and one that does not stops being cosmetic and starts showing up in the price.
Full figures, updated every month, on the Fredericton real estate market page.
What I will not do
Worth saying plainly, because some of this is common and I think it is bad practice.
- I will not present virtual staging as real. Every digitally staged image is labelled. A buyer who drives across town for a room that does not exist is a buyer who now distrusts everything else in the listing — including the parts that were true.
- I will not photograph around a problem and hope nobody notices at the inspection. It gets found. It gets found at the worst possible moment, with your leverage gone.
- I will not tell you what you want to hear about price to win the listing and then come back in three weeks asking for a reduction. That tactic is common, it works on sellers, and it costs them money. If I think your number is wrong I will say so before you sign.
- I will not manufacture urgency. No fake deadlines, no invented second buyer.
The first two weeks decide most of it
Your listing gets one launch. In the first two weeks it is shown to every buyer already looking in your price range and area — the people with alerts set, the ones who have been watching for months. That audience sees it once.
If the price is wrong or the photos are weak, you do not get those people back when you fix it later. You get whoever is new to the market that week, which is a much smaller group, and by then your listing carries a days-on-market number that buyers read as a problem.
Everything on this page is aimed at that first fortnight being right.
Common questions
Does all this cost extra?
No. It is what a listing gets. What it costs to sell — commission, legal, the rest — is set out plainly on selling a home in Fredericton.
Do I need to renovate before listing?
Almost never. Preparation and renovation are different things, and the return on the second is usually much worse than people expect. I will walk your house and tell you the few things actually worth doing.
What if my house does not photograph well?
Most do not, until someone prepares them. That is the job. Empty rooms get staged and labelled, awkward layouts get a floor plan, and a dark room gets shot at the right time of day rather than at two o’clock because that is when the appointment was.
Will you actually be handling our sale?
Yes. I answer my own phone. I write your listing, I take the feedback, I sit in on the offers and I do the negotiating. You are not handed to an assistant once the paperwork is signed, and you will not meet somebody new halfway through.
How do I know the marketing worked?
Days on market and the ratio of sale price to list price. Those are the two numbers that matter, they are not subjective, and I will go through yours with you.
Where to go from here
- What is my home worth? — a proper evaluation against your street, not a regional average.
- Selling a home in Fredericton — costs, commission, and how the process runs.
- Fredericton real estate market — what the numbers are doing this month.
- My current listings — see the standard on a live property.
- Client reviews — in their words, reproduced exactly.
- Book a listing conversation — no fee, no obligation, and no pressure to list.
Thinking about selling in the next year?
The most useful thing you can do is get an honest read on your home now, not in the spring. It tells you where you stand and it gives you time to do the one or two things that actually move the number, instead of rushing repairs the week before it lists.
Call or text (506) 261-7373, or send me a message. I answer my own phone.
